Posted 3/12/19


Marketing Communications Manager- Asheville, NC

UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2017. UPM Raflatac is part of UPM – The Biofore Company. Find out more at

UPM Raflatac is looking for Manager, Marketing Communications to join UPM Stakeholder Relations global team. You will be acting as a proactive partner to UPM Raflatac Americas region and businesses to deliver uniform industry leading marketing communications, aligned with the company strategy, brand and values, primarily in the Americas region but also participating in global concept creation.

What you will do:

  • Work in close collaboration with the regional SBUs and Sales to proactively plan, coordinate and implement marketing communications activities aligned with the business objectives and agreed marketing plans and budget.

  • Work in close collaboration with the global Marketing Communications and Stakeholder Relations team to create initiatives that support the UPM Raflatac growth strategy.

  • Adapt global concepts when feasible and ensure UPM Raflatac brand consistency and visual identity globally.

  • Manage regional multi-channel marketing communications projects.

  • Participate in global marketing communication development and have a proactive role in developing new multi-channel marketing communication concepts.

  • Manage regional vendor network (external suppliers).

Who you are:  

  • You have 5+ years of experience in marketing, brand management or digital marketing and proven track record of successful brand and marketing communications.

  • You have minimum Bachelor’s Degree in Marketing, Business Administration, Communications or related field.

  • You have experience in creating multi-channel marketing communications.

  • You are able to adapt brand guidelines and to create engaging brand content.

  • You are experienced in online content marketing and experience in inbound marketing and social media development strategies is a benefit.

  • You have excellent collaboration and influencing skills and the ability for independent decision-making.

  • You have excellent self-leadership skills, are able to work in a complex global, multicultural cross business environment and able to communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.

  • You are willing and able to travel.

  • Ability to communicate in Spanish is a benefit.

This is what we offer for you:

  • Meaningful job: We are proud of what we do. Our work highlights the expertise of our personnel, the high quality of our products and the company's values.

  • Inspired and motivated teams: We have highly skilled workforce. We are a multifaceted, international organization that works as a team to achieve our shared objectives.

  • Development opportunities: With us you can build up your expertise. We provide opportunities to support your development throughout every stage of your career.

  • Responsibility for people and environment: Our ethical principles embrace people as well as the environment. We are always striving to build a more sustainable future.

Qualified candidates should apply at: