Intro to Ergonomics in Packaging Design
An online course that demonstrates how to apply ergonomic principles to modern packaging designs to make them stand out on crowded store shelves—principles are based on the four human factors of perception, cognition, appeal, and decisions.
What you will learn
Ergonomics (human factors) is the scientific study concerned with understanding the interactions among humans and other elements of a system (e.g., packaging design) and optimizing them with theory, data, and methods. ELEC:E03 applies these principles to contemporary packaging design, empowering you to transform your packaging into a high-performing “silent salesperson” that will stand out on store shelves and increase ROI.
Course Objectives
Describe the factors that influence perception
Recognize design elements that enhance perceptibility
Analyze the factors that influence human perception in design
Describe the cognitive factors that influence decisions about products and packaging
Analyze the cognitive processes involved in consumer decision-making
Identify key elements that contribute to packaging design appeal
Apply design principles to enhance the aesthetic appeal of product packaging
Explain the principles of eye-tracking technology
Course Outline
1.0 Introduction to Human Factors
- 1.1Course Disclaimer(pdf)
- 1.2Welcome to Human Factors(video)
- 1.3How to Navigate the Course(video)
2.0 Perception
- 2.1Perception Introduction(video)
- 2.2Sensory Processing(video)
- 2.33D Perception(video)
- 2.4Alignment(video)
- 2.5Closure(video)
- 2.6Constancy(video)
- 2.7Face-ism Ratio(video)
- 2.8Figure/Ground Relationship(video)
- 2.9Gutenberg Diagram(video)
- 2.10Highlighting(video)
- 2.11Iconic Representation(video)
- 2.12Law of Pragnanz(video)
- 2.13Proximity(video)
- 2.14Signal to Noise(video)
- 2.15Threat Detection(video)
- 2.16Perception Application()
3.0 Cognition
- 3.1Introduction to Cognition(video)
- 3.2Working Memory(video)
- 3.3Hidden Messaging(video)
- 3.4Accessability(video)
- 3.5Biophilia Hypothesis(video)
- 3.6Ben Franklin Effect(video)
- 3.7Classical Conditioning(video)
- 3.8(Mere) Exposure Effect(video)
- 3.9Immersion(video)
- 3.10Legibility(video)
- 3.11Mnemonic Device(video)
- 3.12Picture Superiority Effect (video)
- 3.13Progressive Disclosure(video)
- 3.14Readability(video)
- 3.15Recognition Over Recall(video)
- 3.16Rosetta Stone(video)
- 3.17Serial Position Effect(video)
- 3.18Shaping(video)
- 3.19Von Restorff Effect(video)
- 3.20Emotion(video)
- 3.21Social Proof and Authority(video)
- 3.22The Tiger Woods Strategy(video)
- 3.23Storytelling(video)
- 3.24Availability Misweighing Effect(video)
- 3.25Cognition Application()
4.0 Appeal
- 4.1Introduction to Appeal(video)
- 4.2Archetypes(video)
- 4.3Anthropomorphic Form(video)
- 4.4Attractiveness Bias(video)
- 4.5Baby Face Bias(video)
- 4.6Cognitive Dissonance (video)
- 4.7The Divine Proportion(video)
- 4.8The Golden Ratio(video)
- 4.9Rule of Thirds(video)
- 4.10Framing(video)
- 4.11Most Average Facial Appearance Effect(video)
- 4.12Propositional Density(video)
- 4.13Savanna Preference(video)
- 4.14Scarcity(video)
- 4.15Waist-to-Hip Ratio(video)
- 4.16Appeal Application()
5.0 Decisions
- 5.1Introduction to Decisions(video)
- 5.2Decision Making(video)
- 5.3Decision Making Biases(multimedia)
- 5.4Heuristics(video)
- 5.5Shoppers vs. Consumers(video)
- 5.6Aesthetic-Usability Effect(video)
- 5.7Expectation Effects: Buyer Behavior(video)
- 5.8Pygmalion Effect: A Case Study(video)
- 5.9Form Follows Function(video)
- 5.10Hierarchy of Needs(video)
- 5.11Life Cycle(video)
- 5.12Ockham's Razor(video)
- 5.13Performance vs. Preference(video)
- 5.14Scaling Fallacy(video)
- 5.15Ergonomics(video)
- 5.16Affordances(video)
- 5.17Decisions Application()
6.0 Wrap Up
- 6.1Conclusion(video)
- 6.2Course Survey(multimedia)
- 6.3Human Factors Checklist(pdf)
Instructor
Andrew Hurley, PhDFounder
80 Lessons
72 Videos
6 Hours
Buy now$3993-Month Access
Related Courses
Discover the Impact of Our Courses From Your Peers!
