Graphics of the Americas


Graphics of the Americas (GOA) is a diverse and dynamic trade show for the creative, pre/post-press, offset, digital inkjet, grand format, flexo/label/packaging, direct-to-substrate and dye sublimation printing, bindery and finishing, mailing and fulfillment markets.

The Packaging School is proud to be the exclusive education partner for the Graphics of the Americas trade show. We will be providing several packaging education sessions during the event in both a classroom and theater setting. 


Education Sessions at GOA

Printing in Packaging  

With the printing industry now approaching $350B and projected to hit $600B around 2020, it’s a massive industry within itself. This course will focus on print’s intersection with packaging, providing you with relevant and useful knowledge to make decisions for the projects you are working on. We begin with an introduction that includes a historical perspective on the field, as well as a contemporary market overview. From here, we’ll dive into artwork - discussing color theory, design, ordering, inks, and pre-press. Once the process of design for print is understood, we’ll discuss the major printing processes. You’ll be able to walk away from this with the vocabulary and understanding of how these processes not only work, but their advantages and disadvantages as related to printing packaging. The section on “printing in packaging” applies the processes and methodologies learned in prior sections to the core packaging substrates (metal, glass, cartons, containers, and flexible packaging). The course concludes with a discussion on sustainability to encourage responsible package printing for generations to come.  


Leveraging Human Factors and Consumer Behavior Theory in Packaging Design

This talk will introduce attendees to a fundamental toolset to help assess, critique and approve packaging designs faster. Learn how to increase attention to your product by leveraging human factors in design and package development. 

  • Perception – Learn what influences perception and methods of increasing design perceptibility
  • Cognition – Learn how we make cognitive decisions on products and packaging
  • Fashion and Appeal – Learn how design appeal is influenced
  • Design Decisions and Eye Tracking – Learn about eye-tracking and how to quantitatively assess packaging design

Who Should Attend: Packaging Designers, Packaging Design Managers, CPG Marketing/Brand Owners, Packaging Service Companies, Distributors, Private Label Coordinators 


Kickstarting Your Packaging Design Project

This course covers fundamental design terminology and highlights the most important design theories in typography, color, imagery and materials. Learn how to best approach a project with your team beginning with writing a winning proposal, and ending with leveraging iterative development to build successful designs. There's a lot to cover in packaging design, but this is the first step: making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley's RFP guides, design brief template and strategies he has used to launch over 100 package designs to market.


Packaging Jeopardy!

Test your packaging prowess in a Jeopardy-style trivia game by going head-to-head with your peers to see who lands in the victory circle.

Packaging is a complex ecosystem—using the right material can provide many functional benefits such as optimized shipping, enhanced consumer usability, machinability, and recyclability. However, that's not the only piece to the puzzle. A broad understanding of manufacturing, printing, labeling and sustainability are also required for a successful package design. The fundamental knowledge and vocabulary you will receive in this session will help you think about packaging as a strategic differentiator versus a commoditized necessity.