The Packaging School and TAPPI are proud to team up together and offer additional online education to TAPPI members. These courses are widely applicable to manufacturing, packaging, printing, and brand marketing professionals.
Transportation by air, sea, truck and train all serve the same purpose; to get the product to the customer. Each carrier mode, however, has its own unique characteristics, and each package must be designed with the carrier mode in mind. A high protective barrier is sometimes necessary for shipping by sea, as the long journey can present corrosion and condensation issues. Traveling by truck comes with its own issues where vibration can damage products. Let’s look further at truck distribution.
On May 30, 1916, President Woodrow Wilson declared June 14 to be Flag Day, a national holiday to celebrate the adoption of the Stars and Stripes as the official flag of the United States. What prompted Wilson to set aside an entire day to honor our flag? If you’ve ever stood with a crowd, eyes on our flag, and sang the national anthem while chills ran up and down your spine, you get it. The American flag is a symbol. It represents this beautiful land we call home and the men and women who died protecting it. Our flag tells the story of who we were as a country, who we are, and who we hope to be.
Palletization, at the most basic level, is a process used in the industry to help ship products in a safe and efficient manner. Pallets are used to bundle groups of primary or secondary packages together for easier shipping and handling. The different tiers of packaging are based on the headspace of the product. Companies often have a stock pallet type used for everything to help keep the packaging, shipping, and storing processes as simple as possible. If a company is making custom order products of all different sizes, however, there would be many different types of pallets.
Also called the Isolation Effect, the Von Restorff Effect predicts that when there are several things present that are identical, the thing that is different will stand out and be remembered. Marketers and packaging designers all across the globe can thank Hedwig von Restorff for bringing this principle to light.