I like to draw.
I doodle and I like to sketch.
Not that long ago, I felt that my illustrations were plateauing, and as a professional creative guy, that’s not a great feeling.
When packaging toys for children, there are certain regulations that have to be followed. These regulations are in place to protect children from choking hazards and other dangers. Furthermore, there are many regulatory rules in regards to products that could be potentially harmful for children. This is not only in regard to proper labeling, but also for child resistant packaging.
Since the 1950s, the rate of plastic production has grown faster than that of any other material. Plastic packaging, the main cause for the increase, accounted for 52% of discarded plastics in 2015. If the current trend continues, there will be more plastic than fish in the sea by 2050. As a response to public outcry, companies have committed to increase recycling rates, reduce plastic use and invest in recycling technology.
Let’s talk about why flexible packaging is trending and introduce you to new flexible packaging technologies. Flexible packaging uses less material, is lightweight, and takes up less space than other traditional formats. Research shows that when given the choice between the same product in different packaging, consumers prefer flexible packaging 71% of the time. In fact, when human behavior research firm, Package InSight, tested the Daisy Sour Cream Pouch vs. the Tub via eye-tracking technology, it was proven that consumers viewed the pouch 53% longer than the tub.
Sustainability is on the top of everyone’s mind and on the tip of everyone’s tongue. Being a sustainable company is no longer optional in this day and age. Policies and corporate standards are pushing companies to pick up on more sustainable practices in order to reduce their impact on the environment and have a better sustainable footprint.