It is wise to incorporate package design early and often in the product design phase. When packaging is built into the foundation of the new product development cycle, changes can be made to the product itself early on in its composition to be compatible with the package. Once a product makes it safely from the manufacturing site to the store, there is a great need for the package to be attractive to possible consumers. Any veteran packager will tell you the science of design and the aesthetics of design are dependent variables.
In an industry as competitive and flourishing as packaging, there must be a resource for effective learning for individuals and companies. However, if you research education in packaging, you will find restricted options. For the nation’s third largest industry, there is a tremendous void in training the many working professionals, most of whom lack a formal education in packaging or packaging science.