Give your consumers a reason to use bottom-up processing—or go off autopilot—when viewing your products on-shelf by creating disruptive packaging design.
It is wise to incorporate package design early and often in the product design phase. When packaging is built into the foundation of the new product development cycle, changes can be made to the product itself early on in its composition to be compatible with the package. Once a product makes it safely from the manufacturing site to the store, there is a great need for the package to be attractive to possible consumers. Any veteran packager will tell you the science of design and the aesthetics of design are dependent variables.