Like a Sore Thumb

Packaging School - Von Restorff Effect.jpg

Did you see our logo in the image above?
How long did it take you to find it?
Were your eyes distracted by the white chairs?
Unlikely.
I took advantage of something called the Von Restorff Effect.
Also called the Isolation Effect, the Von Restorff Effect predicts that when there are several things present that are identical, the thing that is different will stand out and be remembered.
Marketers and packaging designers all across the globe can thank Hedwig von Restorff for bringing this principle to light.
Our very own Dr. Julie Rice expounds on this effect, how she experienced it in the marketplace, and why you should implement this strategy for yourselves.

How are you trying to make your packages stand out and be remembered?
Let us know in the comments.