Should You Train Sales Pros in Packaging or Train Packaging Pros in Sales?

There are so many jobs available in the packaging industry.
Don’t think so?
Just take a look at Indeed.com to see for yourself!
Among the numerous jobs in packaging, you will no doubt find sales positions.
If you are an employer looking to fill packaging sales positions, have you found yourself in a dilemma?
Have you ever wondered if you should train your sales staff in packaging or if you should hire a packaging pro and train them in sales?
Well, you’re not alone.
Someone contacted us about this exact scenario.
And who better to provide some feedback than our very own, Dr. Andrew Hurley.
Check out the video and let us know you’ve addressed this issue in the comment section!