There are many frameworks used in defining sustainability - one of the first being “Cradle to Grave”. Cradle to Grave is one of the initial models that addressed material conception and disposal. Though a linear framework, cradle to grave set the stage for a discussion on how to minimize “graves” (aka landfills). As the discussion evolved, the idea of developing closed loop systems became a central topic, and the word grave was dropped and replaced with cradle. Cradle to Grave is a system where material flows on a linear path from extraction to use to waste instead of the loop of cradle to cradle. The Cradle to Grave model takes, makes, and wastes.
Before you even consider zeroing in on your brand, you need to think about trademarking it. And even before that, you need to search what has already been trademarked. Nothing is more deflating than finishing your branding process only to find that your name already exists or some form of your logo has already been created.
Thermoforming is a process to form plastic material by the use of a mold and can be done as an inline or offline process. Thermoforming is known for making what we call “blister” packages. Thermoforming can be intermittent or continuous motion. Some of the most common packages that use this method are yogurt cups and the blister packs that contain medication.