In a word, very!
Metal is the most recycled material in the world and metal packaging can increase food shelf life, decreasing waste. Metal recycling allows for a reduced carbon footprint, as well as reducing the use of natural resources.
Color plays a big role in our lives - yellow and red traffic signs catch your attention and directly impact behavior. As a matter of fact, color is the international language that allows the 1.2 billion drivers on the road to traverse safely... Most of the time, anyway! A red hexagon means STOP in almost every nation, regardless of whether you can read the word.
According to the Neuromarketing Science and Business Association, "neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing's effectiveness." Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Learning these four fundamental human factors will help you increase your product's chances of being seen, retaining attention, communicating value clearly and quickly, and ultimately, converting that attention to a sale.
Due to the complexity of the packaging development process, you need to define a project management plan at the outset. This blog post defines eight key phases you can customize and adapt as your own packaging development process.
Clean labeling means different things to different people. To some, a clean label means a product free of chemicals or artificial ingredients. To others, it may mean a product with Non-Gmo ingredients. Whatever the case may be, the trend is products that are better for the consumer and the environment.
Every single day, we are exposed to innumerable amounts of audio and visual input. Really, that input possesses no meaning whatsoever. It’s how our brain processes the data that gives the input any sort of meaning or context. Some savvy creatives (or depending on your viewpoint - scheming creatives) understand this, and have been known to apply that knowledge to many forms of media over the years.
Once a corrugated sheet is taken off of the corrugator it is ready to be converted into a finished corrugated product. At the end of corrugator, a slitter-scorer trims the corrugated board and cuts it into large sheets called box blanks. The sheets have been slit to the width of the blank, which will be the height of the box, scored across the flutes (along the Machine Direction), and cut to the approximate length of the blank.
There are many frameworks used in defining sustainability - one of the first being “Cradle to Grave”. Cradle to Grave is one of the initial models that addressed material conception and disposal. Though a linear framework, cradle to grave set the stage for a discussion on how to minimize “graves” (aka landfills). As the discussion evolved, the idea of developing closed loop systems became a central topic, and the word grave was dropped and replaced with cradle. Cradle to Grave is a system where material flows on a linear path from extraction to use to waste instead of the loop of cradle to cradle. The Cradle to Grave model takes, makes, and wastes.