Ben Franklin advised that allowing someone to do you a favor makes them more favorably disposed toward you. Find out how CPGs are using this tactic with consumers.
Dr. Andrew Hurley is a packaging industry veteran, spending his early career designing packaging for Fortune 500 companies before taking up the educator’s mantle as an assistant professor of packaging science at Clemson University. Nurturing those young minds through their first steps into the industry highlighted a problem that had been gnawing at Professor Hurley for some time: In an ever-evolving field, why wasn’t there a comprehensive platform to enlighten newcomers to the industry while allowing for seasoned professionals to expand their education?
Psychology researchers have done thousands of studies showing the links between appeal and the human form. Humans find humans attractive; this is not a novel concept. As a society, we have been doing this type of stuff since the beginning of time—fashioning vessels that resemble people. Our brains are wired to seek out the familiar human form and engage with it. And when anthropomorphism is applied structurally, it’s awesome. Marketers and designers have latched on to this connection.
The program shares several years of knowledge and expertise of ISC Labs on design, development, temperature monitoring, impact of regulations, handling and shipment of temperature controlled packaging. The first level, called the “Fundamentals Course” is a self-paced, online course that offers training participants a systematic approach to developing a foundational understanding of Temperature Assurance Packaging. This online course is available at www.thermosafe.com/TAPCertification. The second level, called the “Professional Course” is a one-day, live training course conducted by university professors, laboratory engineers, and industry experts that provides hands-on instruction and training.
The packaging industry is encountering the threat of an aging workforce that cannot keep up with the rapid innovations in packaging technology. It is highly important that we bind together to create a well-defined set of packaging job qualifications. The 1st Global Conference on the Future of Business Education in Packaging will address these challenges and work to provide solutions.