Neuromarketing in Packaging

Neuromarketing in Packaging

According to the Neuromarketing Science and Business Association, "neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing's effectiveness." Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Learning these four fundamental human factors will help you increase your product's chances of being seen, retaining attention, communicating value clearly and quickly, and ultimately, converting that attention to a sale.

Aseptic vs. Retort Beverage Processing

You always want your product to taste like the original concept developed by R&D, right? Without that consistency, you wouldn’t have repeat customers. That’s where beverage processing comes into play. The goal of beverage processing is to preserve the quality and safety of the beverage for the consumer by destroying target microorganisms. That said, there are different ways to fill a beverage product into its respective packaging. Aseptic and retort are two of the main processes.