The Great Debate- Plastic vs. Glass

The Great Debate- Plastic vs. Glass

For the last 50 years or so, plastic has been steadily overtaking glass as the most common substrate for food packaging, and it’s estimated that plastic will surpass glass in beverage packaging by 2020. It’s not hard to see why… plastic containers are generally lighter, reducing transportation costs for the manufacturer– and reducing consumer trips to the car to retrieve the groceries. However, there remains a devoted market for glass with products like pickles and olives, beer, wine and spirits, not to mention artisan and boutique products of all kinds.

Functional vs. Nonfunctional Slack-Fill

Functional vs. Nonfunctional Slack-Fill

The Code of Federal Regulations states, "a food shall be deemed to be misbranded if its container is so made, formed, or filled as to be misleading." More specifically, "a container that does not allow the consumer to fully view its contents shall be considered to be filled as to be misleading if it contains nonfunctional slack-fill."  Slack-fill is the difference between the actual capacity of a container and the volume of product contained therein. Nonfunctional slack-fill is the empty space in a package that is filled to less than its capacity for reasons other than the 6 categories listed below.

Neuromarketing in Packaging

Neuromarketing in Packaging

According to the Neuromarketing Science and Business Association, "neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing's effectiveness." Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Learning these four fundamental human factors will help you increase your product's chances of being seen, retaining attention, communicating value clearly and quickly, and ultimately, converting that attention to a sale.