Color plays a big role in our lives - yellow and red traffic signs catch your attention and directly impact behavior. As a matter of fact, color is the international language that allows the 1.2 billion drivers on the road to traverse safely... Most of the time, anyway! A red hexagon means STOP in almost every nation, regardless of whether you can read the word.
Less than 7% of purchases we make use packaging for protection. Packaging is required to protect these products to prevent waste due to damage. In developing countries, there can be food waste as high as 50% because it was not properly protected, while places like the UK experience only about 3% waste.
Packaging is intimately connected with the development of society. Looking back in time, the existence of packaging is a direct reflection of a society’s needs, culture, technologies, and available materials. As new trends emerge in our modern world, they inevitably affect the way we package, transfer property, and use goods.
According to the Neuromarketing Science and Business Association, "neuromarketing studies which emotions are relevant in human decision making and uses this knowledge to improve marketing's effectiveness." Neuromarketing applied to packaging can radically improve the consumer experience from aesthetic to function. Learning these four fundamental human factors will help you increase your product's chances of being seen, retaining attention, communicating value clearly and quickly, and ultimately, converting that attention to a sale.
As examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot Show, a little packaging creativity- and the courage to use it- can go a long way toward cultivating brand loyalty.
You always want your product to taste like the original concept developed by R&D, right? Without that consistency, you wouldn’t have repeat customers. That’s where beverage processing comes into play. The goal of beverage processing is to preserve the quality and safety of the beverage for the consumer by destroying target microorganisms. That said, there are different ways to fill a beverage product into its respective packaging. Aseptic and retort are two of the main processes.
Creative packaging products & solutions for all beauty, fragrance, wine & spirits, wellness, and fine foods brands return to Pier 92 in New York May 16-17.
Human capital is your company’s most valuable resource. It is critical to train your employees because it manages performance expectations, increases productivity and retains employees. As Richard Branson said, “Train people well enough so they can leave, treat them well enough so they don't want to.”