Hidden Messaging in Packaging

Hidden Messaging in Packaging

Every single day, we are exposed to innumerable amounts of audio and visual input. Really, that input possesses no meaning whatsoever. It’s how our brain processes the data that gives the input any sort of meaning or context. Some savvy creatives (or depending on your viewpoint - scheming creatives) understand this, and have been known to apply that knowledge to many forms of media over the years.

How Does a Piece of Corrugated Board Become a Box?

How Does a Piece of Corrugated Board Become a Box?

Once a corrugated sheet is taken off of the corrugator it is ready to be converted into a finished corrugated product. At the end of corrugator, a slitter-scorer trims the corrugated board and cuts it into large sheets called box blanks. The sheets have been slit to the width of the blank, which will be the height of the box, scored across the flutes (along the Machine Direction), and cut to the approximate length of the blank.

Cradle-to-Cradle Lifestyle

Cradle-to-Cradle Lifestyle

There are many frameworks used in defining sustainability - one of the first being “Cradle to Grave”. Cradle to Grave is one of the initial models that addressed material conception and disposal. Though a linear framework, cradle to grave set the stage for a discussion on how to minimize “graves” (aka landfills). As the discussion evolved, the idea of developing closed loop systems became a central topic, and the word grave was dropped and replaced with cradle. Cradle to Grave is a system where material flows on a linear path from extraction to use to waste instead of the loop of cradle to cradle. The Cradle to Grave model takes, makes, and wastes.